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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?

Produktbeschreibung
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
Autorenporträt
Glynis M. Breakwell is Vice Chancellor of the University of Bath. She is a psychologist specialising in leadership, identity processes, risk communication and military cultures, and her research has resulted in her acting as an adviser to a number of government departments including the Department of Health, the Department of Trade and Industry and the Ministry of Defence. Professor Dame Breakwell has published over twenty books and hundreds of journal articles. Her latest publication is the fourth edition of Research Methods in Psychology (co-edited with Smith and Wright, 2012).