The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Alison Theaker has over 30 years' experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students' writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.
Inhaltsangabe
Contents Part 1 The context of public relations 1. What is public relations? Sarah Roberts Bowman 2. Public relations and communications Sarah Roberts-Bowman 3. Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker 4. Public relations and management Anne Gregory 5. Ethics, professionalism and regulation Alison Theaker Part 2 Strategic public relations 6. Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker 7. Public relations and corporate identity Emma Wood 8. Risk, issues and crisis management Heather Yaxley 9. Public relations and corporate social responsibility Antonio Marques Mendes 10. Measurement and evaluation Mairead McCoy 11. Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations 12. Media relations in the social media age Philip Young 13. Internal communications Liam Fitzpatrick 14. Financial communications Annette Spencer 15. Public sector public relations Susan Kinnear 16. Consumer public relations Michael Frohlich 17. Business to business public relations Loretta Milan 18. Public relations and engagement in the not for profit sector Alan Anstead 19. Using new technology effectively in public relations Heather Yaxley 20. Activism and public relations Philip Young Part 4 Shaping the future 21. Future challenges for public relations Alison Theaker
Contents Part 1 The context of public relations 1. What is public relations? Sarah Roberts Bowman 2. Public relations and communications Sarah Roberts-Bowman 3. Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker 4. Public relations and management Anne Gregory 5. Ethics, professionalism and regulation Alison Theaker Part 2 Strategic public relations 6. Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker 7. Public relations and corporate identity Emma Wood 8. Risk, issues and crisis management Heather Yaxley 9. Public relations and corporate social responsibility Antonio Marques Mendes 10. Measurement and evaluation Mairead McCoy 11. Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations 12. Media relations in the social media age Philip Young 13. Internal communications Liam Fitzpatrick 14. Financial communications Annette Spencer 15. Public sector public relations Susan Kinnear 16. Consumer public relations Michael Frohlich 17. Business to business public relations Loretta Milan 18. Public relations and engagement in the not for profit sector Alan Anstead 19. Using new technology effectively in public relations Heather Yaxley 20. Activism and public relations Philip Young Part 4 Shaping the future 21. Future challenges for public relations Alison Theaker
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