Whitney Lehmann

The Public Relations Writer's Handbook

• Broschiertes Buch

Produktbeschreibung

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 184
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 226mm x 150mm x 15mm
• Gewicht: 318g
• ISBN-13: 9780815365280
• ISBN-10: 0815365284
• Artikelnr.: 58483379

Autorenporträt

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.

Inhaltsangabe

What is Public Relations Writing? 1. Purpose, Process, Style, Form and Tone
Media Relations 2. News Releases and Other Types of Releases 3. Media
Pitches 4. Media Advisories/Alerts 5. Public Service Announcements 6. Media
Kits Storytelling 7. Interviewing 8. Background Materials and Backgrounders
9. Fact Sheets 10. Bio Sketches 11. News Writing 12. Feature Writing
Writing for Digital Media 13. Email and Writing for the Web 14. Writing for
Social Media Business and Executive Communications 15. Letters and Memos
16. Speech Writing Writing for Events 17. Talking Points and Run of Show
18. Shot Lists and Photo Captions