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It deals with THEORETICAL CONCEPTS and different visions of professionals from different intellectual disciplines and testimonies of producers and journalists, of the psychological factors that move television viewers to choose banal, trivial, biodegradable programming, and at the same time complain about it. They give ratings and then publicly criticise the content, especially on free (non-paying) television channels.

Produktbeschreibung
It deals with THEORETICAL CONCEPTS and different visions of professionals from different intellectual disciplines and testimonies of producers and journalists, of the psychological factors that move television viewers to choose banal, trivial, biodegradable programming, and at the same time complain about it. They give ratings and then publicly criticise the content, especially on free (non-paying) television channels.
Autorenporträt
Psicólogo social, consultor psicológico, escritor, jornalista, guionista, professor. Nasceu em Buenos Aires em 1953. É autor de vários livros de contos, guiões para televisão, rádio e banda desenhada, bem como de peças de teatro e de três volumes de reportagens sobre a história da televisão argentina. É colunista de vários meios de comunicação impressos e online.