The Publisher's Direct Mail Handbook - Bodian, Nat G.; Unknown
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This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

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Produktbeschreibung
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
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Autorenporträt
NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.