Kelvin Smith, Dr Melanie Ramdarshan Bold (UK Glasgow University)

The Publishing Business

A Guide to Starting Out and Getting on

• Broschiertes Buch

Produktbeschreibung

Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity. Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry. Interviewees include: Anne Meadows, Commissioning Editor at Granta and Portobello Books Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad Caroline Walsh, Literary Agent, David Higham Associates Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc Shaun Hodgkinson, COO, Dorling Kindersley Thomas Truong, Publishing Director, Little Tiger Group Jenny Blenk, Associate Editor, Dark Horse Comics Jeanette Morton, Digital Publisher, Oxford University Press Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Creative Careers
• Verlag: Bloomsbury Publishing PLC
• 3 ed
• Seitenzahl: 256
• Erscheinungstermin: 21. März 2024
• Englisch
• Abmessung: 268mm x 210mm x 16mm
• Gewicht: 894g
• ISBN-13: 9781350259386
• ISBN-10: 1350259381
• Artikelnr.: 68041472

Autorenporträt

Kelvin Smith and Melanie Ramdarshan Bold

Inhaltsangabe

Introduction People And Publishing: Who Does What In Book Publishing?
Chapter-By-Chapter 1. Fundamentals of Publishing A Very Short Of History of
Publishing Why Finance Matters The Relationship between Different Parts of
Industry The Global and Local Fundamentals Ethical Issues in Publishing
Interview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For
a Future in Publishing Interview: Anne Meadows, Commissioning Editor at
Granta and Portobello Books Case Study: Bertelsmann and Random House
Summary 2. The Publishing Ecosystem Varieties of Publication- Markets and
Audiences International Publishing - The Global Market Print and Ebooks
Audiobooks Interview: Alba Proko, Audio Manager, Bookouture "Diversity" In
Children's Books Journals, Magazines and Newspapers Who Adds Value to the
Publishing Process? Case Study: Amazon and EBSCO Interview: Zaahida
Nabagereka, Head of Social Impact at Penguin Books UK Summary 3. Writers,
Readers and Intermediaries Authors, Illustrators, Creators and Their Rights
Agents and Other Gatekeepers Network and Opinion Formers Prizes Small and
Independent Presses Channels to Readers and Buyers Case Study: Frankfurt
Book Fair Interview: Ashleigh Gardner, Senior Vice President, Managing
Director Global Publishing, Wattpad Interview: Caroline Walsh, Literary
Agent, David Higham Associates Summary 4. Editorial Process Policy and
Planning: List Building and Market Niches Commissioning: Research,
Reputation and Funds Contractual Matters: Formats and Co-Editions Editorial
Work: From Submissions to Publication Interview: Breanna McDaniel, Author
and Sensitivity Reader Case Study: A Guide for Dummies Interview: Peter
Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK
Summary 5. Rights How Different Rights Developed Range Of Rights Who Is
Involved In Selling Rights Case Study: The Rights Potential of Children's
Books Interview: Amy Ellis, Head of Rights and Permissions, Publishers'
Licensing Services Interview: Victoria Lawrance, Rights Manager, Bloomsbury
Publishing Plc Summary 6. Design and Production Platforms and Formats
Appropriate For the Content Scheduling the Publication Process Controlling
Costs and Establishing Prices Case Study: Horrible Histories Interview:
Shaun Hodgkinson, COO, Dorling Kindersley Interview: Thomas Truong,
Publishing Director, Little Tiger Group Summary 7. Print and Digital
Publishing Choosing From a Variety of Media and Formats Legalities of
Publishing in a Wired World Digital Workflow and Software Standard
Communication for Print and E-Publications Case Study: Print and Digital at
the University Presses Interview: Jenny Blenk, Associate Editor, Dark Horse
Comics Interview: Jeanette Morton, Digital Publisher, Oxford University
Press Summary 8. Marketing, Sales and Distribution Marketing Communication
through Promotion and Publicity Interview: Maria Vassilopoulos, Publishing
Sales, Uni of Wales Press and Calon Books Managing Budgets and Schedules
Supply Chains Using Feedback to Monitor Success Case Study: Persephone
Books Interview: Ian Lamb, Head Of Children's Marketing and Publicity,
Simon and Schuster Summary Conclusion Glossary Bibliography and Resources
The Publishing Year: Book Fairs and Other Major Publishing Events Index