The Purpose Advantage: How to Unlock New Ways of Doing Business - Fromm, Jeff
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In today¿s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization¿your brand¿ from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand¿s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than…mehr

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Produktbeschreibung
In today¿s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization¿your brand¿ from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand¿s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers¿building brand love and loyalty in the process.
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Autorenporträt
Jeff Fromm is President of FutureCast, a marketing consultancy that specializes in millennial trends, and is a contributing writer at Forbes. He is a frequent speaker on marketing, consumer trends, and innovation. Jeff has published numerous research reports on the millennial consumer and is the co-author of "Marketing to Millennials" (2013), "Millennials with Kids" (2015), "Marketing to Gen Z" (2018), and the Purpose Advantage. Jeff has over 25 years of marketing consulting experience across dozens of brands ranging from Build-a-Bear Workshop to Whole Foods. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less, and FutureCast. Jeff is a graduate of The Wharton School of the University of Pennsylvania and was an exchange student at The London School of Economics.