Chao Guo, Gregory D Saxton

The Quest for Attention

Nonprofit Advocacy in a Social Media Age

• Gebundenes Buch

Produktbeschreibung

Nonprofit advocacy in a data science world: pay attention to attention.

Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 256
• Erscheinungstermin: 28. Juli 2020
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 549g
• ISBN-13: 9781503605015
• ISBN-10: 1503605019
• Artikelnr.: 57169869

Autorenporträt

Chao Guo is Associate Professor of Nonprofit Management in the School of Social Policy & Practice at the University of Pennsylvania.Gregory D. Saxton is Associate Professor of Accounting in the Schulich School of Business at York University.

Inhaltsangabe

1. Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm
2. The Context of Social Media Advocacy
3. Getting Attention: An Organizational-Level Analysis
4. Building an Explanatory Model at the Message Level
5. Beyond Clicktivism: From Attention to Impact
6. The Future of Nonprofit Advocacy in a Data-Driven World