The Quiet Revolution in Email Marketing - Nussey, Bill
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A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and…mehr

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Produktbeschreibung
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
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Autorenporträt
BILL NUSSEY is a career tech CEO with three successful exits, including an IPO. He has also been an investor with venture capital firm, Greylock. After IBM acquired his company, he became IBM's VP Corporate Strategy, helping lead the company's overall strategy. As a CEO, his companies have raised more than $400 million, created thousands of jobs and billions in shareholder value. The journey to write this book began with his 2017 TED talk, which grew into 100+ articles and, most recently, the popular Freeing Energy podcast. He received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School.