The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This bookâ s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This bookâ s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas. Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
Inhaltsangabe
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau About the Authors Preface . . . Paul McLane of Radio World Acknowledgments What's New to This Edition of The Radio Station CHAPTER 1 State of the Industry CHAPTER 2 Station Management CHAPTER 3 Music Programming and Consultancies CHAPTER 4 Sales CHAPTER 5 News, Talk, and Sports CHAPTER 6 Research CHAPTER 7 Promotion CHAPTER 8 Production CHAPTER 9 Engineering CHAPTER 10 Careers Appendices Glossary Index
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau About the Authors Preface . . . Paul McLane of Radio World Acknowledgments What's New to This Edition of The Radio Station CHAPTER 1 State of the Industry CHAPTER 2 Station Management CHAPTER 3 Music Programming and Consultancies CHAPTER 4 Sales CHAPTER 5 News, Talk, and Sports CHAPTER 6 Research CHAPTER 7 Promotion CHAPTER 8 Production CHAPTER 9 Engineering CHAPTER 10 Careers Appendices Glossary Index
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