Douglas Yellowlees

The Reader's Brain

• Broschiertes Buch

Produktbeschreibung

The first comprehensive, science-based approach to writing, The Reader's Brain employs neuroscience, psychology, and psycholinguistics to provide easy-to-follow principles for writing clearly and effectively. The book provides students and professionals from any field with the tools to write highly readable documents - from papers to proposals.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 228
• Erscheinungstermin: 22. März 2019
• Englisch
• Abmessung: 198mm x 129mm x 13mm
• Gewicht: 278g
• ISBN-13: 9781107496507
• ISBN-10: 1107496500
• Artikelnr.: 42395935

Autorenporträt

Yellowlees Douglas is Associate Professor of Management Communication at the University of Florida.

Inhaltsangabe

1. So much advice, so much lousy writing; 2. The new science of writing; 3. Choosing words and structuring sentences: the first C: clarity; 4. Putting sentences together: the second C: continuity; 5. Organizing paragraphs and documents: the third C: coherence; 6. Maximizing efficiency: the fourth C: concision; 7. Making music with words: the fifth C: cadence; Supplement: everything you ever wanted to know about grammar, punctuation, and usage - and never learned.

Rezensionen

'There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable.' Vint Cerf, internet pioneer and Vice President, Google