The Real Estate Team Playbook - Green, Dana; Shull, Steve; Lack, Jonathan
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If you're a real estate agent, you know that teams are the future of the business. Soon, you'll either be leading a team, working on a team, or competing against a team. This is inescapable. The old model of lone agents is going by the wayside for a simple reason: one person can't get it all done anymore. In the modern real estate industry, selling a home takes more work than anyone can handle by themselves. A single agent simply can't compete against a high-functioning team. Unfortunately, most teams are teams in name only. Instead of building a high-functioning team, most team leaders end up…mehr

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Produktbeschreibung
If you're a real estate agent, you know that teams are the future of the business. Soon, you'll either be leading a team, working on a team, or competing against a team. This is inescapable. The old model of lone agents is going by the wayside for a simple reason: one person can't get it all done anymore. In the modern real estate industry, selling a home takes more work than anyone can handle by themselves. A single agent simply can't compete against a high-functioning team. Unfortunately, most teams are teams in name only. Instead of building a high-functioning team, most team leaders end up working harder, making less, and experiencing more stress. This is what happens when you don't understand the fundamental principles of team dynamics. Constructing and operating a cohesive and successful real estate team is a very different challenge than being a "rainmaker agent" who lists and sells property in high volume. This book is your step-by-step guide to doing real estate teams right. Whether you're a team leader, a team member, or just thinking of starting or joining a team, The Real Estate Team Playbook will show you how to band together and succeed in real estate through synergistic collaboration.
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Autorenporträt
Dana Green has held the title of the top realtor in Lafayette, California, since 2008 and in the combined Lafayette, Moraga, and Orinda regions (Lamorinda), California, since 2010. Her unwavering passion and innovative approach to the real estate industry have positioned her as a trailblazer in Bay Area residential real estate. Dana was among the pioneers to adopt a "team" concept in the real estate business, creating a model where each team member plays a crucial and expert role in the transaction process. This strategic teamwork consistently yields meaningful real estate results by maintaining a dedicated focus on process, execution, and community engagement.Boasting an impressive track record with over $2.5 billion in real estate sales and more than 1100 homes sold, Dana Green has established herself as a market influencer, a natural connector, and a true master of her craft. She has received numerous accolades that reflect her exceptional contributions, including being honored as the MVP of Bay Area real estate by LuxeSF and RealTrends in 2019, and earning the title of Business Person of the Year by the Lafayette Chamber of Commerce in 2018. Dana's commitment to ethical business practices was recognized with the Better Business Bureau's prestigious Torch Award for Ethics in 2021. Additionally, she has been a recurring presence on the RISMedia Real Estate Newsmaker list and consistently ranks as one of the top mid-size teams on the RealTrends list of the Top 1,000 U.S. Agents. Notably, she has received the Five-Star Customer Service Award for an impressive 11 consecutive years.Dana Green's impact extends beyond her professional success as she has made significant contributions to the Lafayette community. Her deep-rooted relationships and commitment to creating positive outcomes benefit not only her business but also the wider community. Dana has generously donated over $500,000 to local non-profit organizations, underscoring her strong belief in giving back and maintaining a strong connection to the communities and industry she serves. She is currently serving her second term as a Board Member for Make-A-Wish Greater Bay Area, showcasing her dedication to making dreams come true. As an industry leader, Dana frequently serves as a guest speaker to realtors across the country and takes joy in teaching classes to her industry peers.Dana Green's educational background includes a Bachelor of Arts in Communications with an emphasis in public relations from the University of the Pacific. Her commitment to excellence, ethical standards, and community enrichment continues to shape the real estate landscape in Lafayette and the broader Bay Area.