The Red Queen Retail Race
Gebundenes Buch

The Red Queen Retail Race

An Innovation Pandemic in the Era of Digitization

Herausgeber: Cuthbertson, Richard; Paavola, Lauri; Aleksi Rusanen, Olli
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This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how public policy will need to adapt.