Andere Kunden interessierten sich auch für
![The Competitive Advantage of Emerging Market Multinationals]( "The Competitive Advantage of Emerging Market Multinationals")
The Competitive Advantage of Emerging Market Multinationals111,99 €![Regional and Global Multinationals]( "Regional and Global Multinationals")
Regional and Global Multinationals81,99 €![Regional Multinationals]( "Regional Multinationals")
Regional Multinationals27,99 €![Understanding Multinationals from Emerging Markets]( "Understanding Multinationals from Emerging Markets")
Understanding Multinationals from Emerging Markets121,99 €![Emerging Multinationals in Emerging Markets]( "Emerging Multinationals in Emerging Markets")
Emerging Multinationals in Emerging Markets147,99 €![Brazilian Multinationals]( "Brazilian Multinationals")
Brazilian Multinationals154,99 €![Emerging Market Multinationals]( "Emerging Market Multinationals")
Emerging Market Multinationals107,99 €
Short description/annotation
The regional nature of multinational business is explored with new models for business strategy.
Main description
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Table of contents:
1. Introduction; 2. Regional multinationals: the data; 3. Two regional strategy frameworks; 4. Regional and global strategies of multinational enterprises; 5. Retail multinationals; 6. Banking multinationals; 7. Pharmaceutical and chemical multinationals; 8. Automobile multinationals; 9. Profits of leading multinational enterprises; 10. Analysis of the regional and global strategies of large firms; 11. Regional multinationals and government policy; 12. Regional multinationals: the new research agenda; Appendix A; References; Index.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
The regional nature of multinational business is explored with new models for business strategy.
Main description
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Table of contents:
1. Introduction; 2. Regional multinationals: the data; 3. Two regional strategy frameworks; 4. Regional and global strategies of multinational enterprises; 5. Retail multinationals; 6. Banking multinationals; 7. Pharmaceutical and chemical multinationals; 8. Automobile multinationals; 9. Profits of leading multinational enterprises; 10. Analysis of the regional and global strategies of large firms; 11. Regional multinationals and government policy; 12. Regional multinationals: the new research agenda; Appendix A; References; Index.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.