Nadine Scholz

The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms

• Broschiertes Buch

Produktbeschreibung

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-09836-0
• 2015
• Seitenzahl: 100
• Erscheinungstermin: 9. Juni 2015
• Englisch
• Abmessung: 210mm x 148mm x 6mm
• Gewicht: 153g
• ISBN-13: 9783658098360
• ISBN-10: 3658098368
• Artikelnr.: 42577951

Autorenporträt

Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. 

Inhaltsangabe

The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.