The Remote Control in the New Age of Television

Herausgeber: Bellamy, Robert V. Jr.; Walker, James R.

• Gebundenes Buch

Produktbeschreibung

Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote control device, gender differences in its use, family communication and parental control of the device, remote controls and selective exposure to media messages, the impact of remote controls on programming and promotion, remote controls and critical perspective on television, and future technologies. This volume is rooted in social scientific research, but theoretically and methodologically broad in scope.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 286
• Erscheinungstermin: 23. August 1993
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 598g
• ISBN-13: 9780275943967
• ISBN-10: 0275943968
• Artikelnr.: 22073129

Autorenporträt

Robert V. Bellamy, James R. Walker

Inhaltsangabe

Preface Overview and Developmental Perspectives The Remote Control Device:
An Overlooked Technology by James R. Walker and Robert V. Bellamy, Jr. At
the Touch of a Button: A Brief History of Remote Control Devices by Louise
Benjamin From Gadget to Necessity: The Diffusion of Remote Control
Technology by Bruce C. Klopfenstein Individual RCD Use Measuring RCD Use:
Method Matters by Nancy C. Cornwell, Shu-Ling Everett, Stephen E. Everett,
Sandra Moriarty, Joseph A. Russomanno, Michael Tracey, and Roger Trager
Surveillance and Cluster Viewing: Foraging through the RCD Experience by
Paul J. Traudt Remote Control Devices in Television Program Selection:
Experimental Evidence by Jennings Bryant and Steven C. Rockwell Future Zap:
Next Generation Smart Remotes by Carrie Heeter, Kak Yoon and James Sampson
Antecedents of Remote Control Use: Gratifications and Psychological
Dimensions The Gratifications of Grazing: Adult Motivations for Remote
Control Use by James R. Walker, Robert V. Bellamy, Jr., and Paul J. Traudt
Is the Remote Control Device a Toy or Tool? Exploring the Need for
Activation, Desire for Control, and Technological Affinity in the Dynamic
of RCD Use by Lawrence A. Wenner and Maryann O'Reilly Dennehy Group Viewing
in Remote Control Use: Family and Gender Issues "OK, Where's the Remote?"
Children, Families and Remote Control Devices by Kathy A. Krendl, Cathyrn
Troiano, Robert Dawson, and Ginger Clark Domination of the Remote Control
during Family Viewing by Gary Copeland and Karla Schweitzer Gender
Differences in Remote Control Use by Elizabeth M. Perse and Douglas A.
Ferguson The Impact of Remote Control Devices on Media Industries The RCD's
Impact on Television Programming and Promotion by Susan Tyler Eastman and
Jeffrey Neal-Lunsford Remote Control Devices and the Political Economy of a
Changing Television Industry by Robert V. Bellamy, Jr. Critical
Perspectives on the Remote Control Remote Control: Mythic Reflections by
David Lavery Technoromancing the Clicker by Bruce E. Gronbeck References
Index