Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote control…mehr
Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote control device, gender differences in its use, family communication and parental control of the device, remote controls and selective exposure to media messages, the impact of remote controls on programming and promotion, remote controls and critical perspective on television, and future technologies. This volume is rooted in social scientific research, but theoretically and methodologically broad in scope.
Preface Overview and Developmental Perspectives The Remote Control Device: An Overlooked Technology by James R. Walker and Robert V. Bellamy, Jr. At the Touch of a Button: A Brief History of Remote Control Devices by Louise Benjamin From Gadget to Necessity: The Diffusion of Remote Control Technology by Bruce C. Klopfenstein Individual RCD Use Measuring RCD Use: Method Matters by Nancy C. Cornwell, Shu-Ling Everett, Stephen E. Everett, Sandra Moriarty, Joseph A. Russomanno, Michael Tracey, and Roger Trager Surveillance and Cluster Viewing: Foraging through the RCD Experience by Paul J. Traudt Remote Control Devices in Television Program Selection: Experimental Evidence by Jennings Bryant and Steven C. Rockwell Future Zap: Next Generation Smart Remotes by Carrie Heeter, Kak Yoon and James Sampson Antecedents of Remote Control Use: Gratifications and Psychological Dimensions The Gratifications of Grazing: Adult Motivations for Remote Control Use by James R. Walker, Robert V. Bellamy, Jr., and Paul J. Traudt Is the Remote Control Device a Toy or Tool? Exploring the Need for Activation, Desire for Control, and Technological Affinity in the Dynamic of RCD Use by Lawrence A. Wenner and Maryann O'Reilly Dennehy Group Viewing in Remote Control Use: Family and Gender Issues "OK, Where's the Remote?" Children, Families and Remote Control Devices by Kathy A. Krendl, Cathyrn Troiano, Robert Dawson, and Ginger Clark Domination of the Remote Control during Family Viewing by Gary Copeland and Karla Schweitzer Gender Differences in Remote Control Use by Elizabeth M. Perse and Douglas A. Ferguson The Impact of Remote Control Devices on Media Industries The RCD's Impact on Television Programming and Promotion by Susan Tyler Eastman and Jeffrey Neal-Lunsford Remote Control Devices and the Political Economy of a Changing Television Industry by Robert V. Bellamy, Jr. Critical Perspectives on the Remote Control Remote Control: Mythic Reflections by David Lavery Technoromancing the Clicker by Bruce E. Gronbeck References Index
Preface Overview and Developmental Perspectives The Remote Control Device: An Overlooked Technology by James R. Walker and Robert V. Bellamy, Jr. At the Touch of a Button: A Brief History of Remote Control Devices by Louise Benjamin From Gadget to Necessity: The Diffusion of Remote Control Technology by Bruce C. Klopfenstein Individual RCD Use Measuring RCD Use: Method Matters by Nancy C. Cornwell, Shu-Ling Everett, Stephen E. Everett, Sandra Moriarty, Joseph A. Russomanno, Michael Tracey, and Roger Trager Surveillance and Cluster Viewing: Foraging through the RCD Experience by Paul J. Traudt Remote Control Devices in Television Program Selection: Experimental Evidence by Jennings Bryant and Steven C. Rockwell Future Zap: Next Generation Smart Remotes by Carrie Heeter, Kak Yoon and James Sampson Antecedents of Remote Control Use: Gratifications and Psychological Dimensions The Gratifications of Grazing: Adult Motivations for Remote Control Use by James R. Walker, Robert V. Bellamy, Jr., and Paul J. Traudt Is the Remote Control Device a Toy or Tool? Exploring the Need for Activation, Desire for Control, and Technological Affinity in the Dynamic of RCD Use by Lawrence A. Wenner and Maryann O'Reilly Dennehy Group Viewing in Remote Control Use: Family and Gender Issues "OK, Where's the Remote?" Children, Families and Remote Control Devices by Kathy A. Krendl, Cathyrn Troiano, Robert Dawson, and Ginger Clark Domination of the Remote Control during Family Viewing by Gary Copeland and Karla Schweitzer Gender Differences in Remote Control Use by Elizabeth M. Perse and Douglas A. Ferguson The Impact of Remote Control Devices on Media Industries The RCD's Impact on Television Programming and Promotion by Susan Tyler Eastman and Jeffrey Neal-Lunsford Remote Control Devices and the Political Economy of a Changing Television Industry by Robert V. Bellamy, Jr. Critical Perspectives on the Remote Control Remote Control: Mythic Reflections by David Lavery Technoromancing the Clicker by Bruce E. Gronbeck References Index
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