Kaye Thorne

The Retail Champion

10 Steps to Retail Success

• Broschiertes Buch

Produktbeschreibung

Stop playing shops! All the knowledge, skills, tools and techniques you need to turn your small retail business into a scalable, saleable enterprise. The Retail Champion is aimed at every small retailer who is serious about growing their business. Using a practical ten-step process, Clare Rayner, one of the most well-known and respected retail consultants in the UK, will give you all the tools, techniques and motivation you need to survive and thrive in a difficult market. Whether your business is on the high street or online it will cover everything you need to create a framework for success for your business, no matter what you sell. There are case studies throughout from the leading lights in the retail sector such as Mike Clare, Jacqueline Gold and Hussein Lalani, several of who began their journey as founders of independents themselves.

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Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 224
• Erscheinungstermin: 31. Juli 2012
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 348g
• ISBN-13: 9780749465889
• ISBN-10: 0749465883
• Artikelnr.: 35280491

Autorenporträt

Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

Inhaltsangabe

Acknowledgements
Foreword Mike Clare, Founder and President of Dreams plc
Introduction
Step 1 Goal and mission
Introduction
Defining your personal goal
Your business goal
Values and beliefs
Defining the mission
Using your mission statement as a decision support tool
Summing up
Step 2 Positioning
Introduction
So, what is positioning?
Breaking down the four elements of positioning
It's not just about one element; it's about all four in alignment
Summing up
Step 3 Ideal customer
Introduction
Your imaginary friend
But I want more customers!
Defining your ideal customer
Summing up
Step 4 Range planning
Introduction
Who are you buying for and what do they want?
Range construction
Common mistakes
Creating your range plan
What to do with your new range plan
Range planning: robust and repeatable?
Summing up
Step 5 Pricing and promotions
Introduction
Impact of price and promotions on positioning
Price architecture
Creating your price architecture
Planning of promotions
Summing up
Step 6 Channel and location
Introduction
Why is multi-channel relevant to my retail business?
What does multi-channel retailing really mean?
Be where your customers are
What are the options?
Appraising the ideal channels for your business and your ideal customer
Channel-specific ranges?
Assessing operational impact on addition of channels
Summing up
Step 7 Customer engagement
Introduction
Be where your customers are!
Four-step cycle
Attract
Convert
Retain
Recommend
Summing up
Step 8 Supply chain
Introduction
Selecting a supplier
Managing the relationship
Managing physical logistics
Summing up
Step 9 Planning and controlling
Introduction
The importance of planning
Planning elements
Analytics: measurement, reporting and controlling
Summing up
Step 10 Back office
Introduction
Human Resources
Legal
Finance
IT
Outsourcing vs in-house
Summing up
Conclusion
A dream come true interview with Mike Clare, Founder and President of
Dreams plc
Appendix
Index
Acknowledgements