Kyle Murray

The Retail Value Proposition

Crafting Unique Experiences at Compelling Prices

• Gebundenes Buch

Produktbeschreibung

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 248
• Erscheinungstermin: 27. Februar 2013
• Englisch
• Abmessung: 235mm x 161mm x 21mm
• Gewicht: 499g
• ISBN-13: 9781442643635
• ISBN-10: 1442643633
• Artikelnr.: 34760723

Autorenporträt

By Kyle B. Murray

Inhaltsangabe

Contents
Section 1: An Introduction to ESE Retailing
Chapter 1 - The ESE Retailing Framework
Chapter 2 - Segmentation and Differentiation
Section 2: The Shopping Environment
Chapter 3 - Locations and Formats
Chapter 4 - Inside the Store
Chapter 5 - Interactive Electronic Retailing
Section 3: Product Selection
Chapter 6 - Buying and Merchandise Management
Chapter 7 - Category Management
Section 4: Customer Engagement
Chapter 8 - Managing Customer Relationships
Chapter 9 - Customer Valuation
Chapter 10 - Customer Loyalty
Section 5: Putting it all Together
Chapter 11 - Retail Pricing
Chapter 12 - The Evolution of Retail Competition