Alex Goldfayn

The Revenue Growth Habit

The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

• Gebundenes Buch

Produktbeschreibung

Grow your business by 15% with these proven daily growth actions

Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?

The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day--without spending a penny of your money.

Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.

How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication--the key to the 22 action steps--will make your company stand head-and-shoulders above the competition.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 20. Juli 2015
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 531g
• ISBN-13: 9781119084068
• ISBN-10: 1119084067
• Artikelnr.: 42053304

Autorenporträt

ALEX GOLDFAYN is the CEO of the Evangelist Marketing Institute, LLC, a seven-figure solo consulting, coaching, and speaking practice. His average client grows between 15-20% a year as a result of applying his techniques.

Inhaltsangabe

Acknowledgments ix
Introduction You Deserve More Revenue xi
Download Revenue Growth Forms and Templates xiii
PART ONE The Simple Revenue Growth Process
Chapter 1 Revenue Growth Is Fast, Simple, and Free 3
Chapter 2 Here's What Your Growth Plan Will Look Like by the End of This
Book 11
Chapter 3 Why Do You Work? 15
PART TWO The Growth Mindset-Change Your Thinking, Grow Your Business
Chapter 4 It's Impossible to Outmarket Your Mindset 21
Chapter 5 "But I'm Already Really Busy!" 27
Chapter 6 The Difference between Knowing and Doing 31
Chapter 7 The Mind-Numbingly Simple Definition of Marketing 37
Chapter 8 The Only Meaningful Measure of Marketing 41
Chapter 9 It Really Is This Simple! 45
Chapter 10 Your Products and Services Are Much Better Than Your Marketing
49
Chapter 11 "We Don't Like to Brag" 61
Chapter 12 Frequently Raised Resistance (FRR) 65
Chapter 13 Your Customers Speak More Positively about You than You Speak
about Yourself 71
Chapter 14 Marinating in Positivity: The Magic of Proactive Customer
Conversations 75
PART THREE 22 Fast, Simple Techniques for Revenue Growth
Chapter 15 What These 22 Revenue Growth Techniques Have in Common 81
Chapter 16 Choreographing Your Revenue Growth Dance 87
Chapter 17 Growth Technique #1: The Art and Science of Getting the
Testimonial 89
Chapter 18 Lessons from a Sample Customer Interview 97
Chapter 19 Growth Technique #2: Don't Be a Tree Falling in the
Forest-Communicate Testimonials 109
Chapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117
Chapter 21 Growth Technique #4: Communicate Case Studies to People Who Can
Buy from You 121
Chapter 22 Growth Technique #5: The Million-Dollar Question-This One
Technique Can Grow Your Business by 10% Immediately 125
Chapter 23 Growth Technique #6: How to Get Referrals 133
Chapter 24 Growth Technique #7: The Power of Owner Calls 139
Chapter 25 Growth Technique #8: The Seven-Figure Follow-Up Process 141
Chapter 26 Growth Technique #9: The Magic of the Handwritten Note 145
Chapter 27 Growth Technique #10: Communicate with Your High-Potential Small
Customers (HPSCs) 149
Chapter 28 Growth Technique #11: Create Your Own Social Media-Relentlessly
Grow Your Lists 155
Chapter 29 Growth Technique #12: Categorizing for Revenue Growth-How to
Organize Your Lists 161
Chapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your
List 165
Chapter 31 Growth Technique #14: Growth by White Papers 171
Chapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173
Chapter 33 Growth Technique #16: Host an Unforgettable Event for Customers
and Prospects 175
Chapter 34 Growth Technique #17: Speak(er) the Truth-You're the Expert 179
Chapter 35 Growth Technique #18: Conduct Webinars That Bring
New Business 183
Chapter 36 Growth Technique #19: How to Grow Your Business with Videos 185
Chapter 37 Growth Technique #20: Public Relationships-How to Leverage the
Media for Revenue Growth 191
Chapter 38 Growth Technique #21: Price Increases Are a Growth Technique!
195
Chapter 39 Growth Technique #22: The Single Most Important Website Edit for
Revenue Growth 199
Chapter 40 Growth Techniques by Job Title 203
PART FOUR Executing the Plan
Chapter 41 Action Is Everything 209
Chapter 42 How Perfection and Procrastination Kill Revenue 211
Chapter 43 Why 15 Minutes? Because It's Enough to Grow Your Business
Dramatically 215
Chapter 44 Introducing the 15-Minute MarketingðD Planner 217
Chapter 45 What Sets My Most Successful Clients Apart (Accountability) 223
Chapter 46 Grow Forth and Execute 227
Appendix Workbook for Launching the Revenue Growth Habit 229
Index 235