Laura Adint, Sean Lane
The Revenue Operations Manual
How to Build a High-Growth, Predictable and Scalable Business
Laura Adint, Sean Lane
The Revenue Operations Manual
How to Build a High-Growth, Predictable and Scalable Business
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Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.
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Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 344
- Erscheinungstermin: 3. September 2024
- Englisch
- Abmessung: 230mm x 156mm x 22mm
- Gewicht: 522g
- ISBN-13: 9781398616769
- ISBN-10: 1398616761
- Artikelnr.: 69233722
- Herstellerkennzeichnung
- Books on Demand GmbH
- In de Tarpen 42
- 22848 Norderstedt
- info@bod.de
- 040 53433511
- Verlag: Kogan Page Ltd
- Seitenzahl: 344
- Erscheinungstermin: 3. September 2024
- Englisch
- Abmessung: 230mm x 156mm x 22mm
- Gewicht: 522g
- ISBN-13: 9781398616769
- ISBN-10: 1398616761
- Artikelnr.: 69233722
- Herstellerkennzeichnung
- Books on Demand GmbH
- In de Tarpen 42
- 22848 Norderstedt
- info@bod.de
- 040 53433511
Sean Lane is a Founding Partner at BeaconGTM, host of the "Operations with Sean Lane" podcast, and is based in Boston, Massachusetts. He has spent more than a decade building Revenue Operations teams at fast-growing B2B software companies, including Drift and Upserve. Laura Adint is currently a partner and operations executive for a financial services company in Los Gatos, Califronia. With over 25 years of experience, her prior roles included Vice President of Field Operations at Drift, and Vice President of Sales and Services Operations at Adaptive Insights (a Workday company).
Chapter
00: Introduction: The Revenue Operations Mindset Section
ONE: Build Your Knowledge Chapter
01: When is it Time to Invest in RevOps? Chapter
02: Know Your Numbers Chapter
03: Know What Your Company Sells Section
TWO: Build Your Business Chapter
04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter
05: Designing and Instrumenting the Customer Journey Chapter
06: The Building Blocks of the Modern Tech Stack Chapter
07: How to Make Internal Changes that Actually Stick Chapter
08: The Art and Science of Forecasting Chapter
09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter
10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter
11: Goal Setting in RevOps Chapter
12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter
13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section
THREE: Build Your Partnerships Chapter
14: Strategic Partner vs. Support Function: The Choice is Yours Chapter
15: Go Beyond Sales: The Importance of Cross
Functional Relationships Chapter
16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter
17: Designing Your Processes with the End User in Mind Chapter
18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section
FOUR: Build Your Team Chapter
19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter
20: Choosing the Right Organizational Structure Chapter
21: Management Philosophies: It's all about the People, Silly Chapter
22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter
23: Managing Expectations and Priorities: How to Say No Chapter
24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter
25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality
00: Introduction: The Revenue Operations Mindset Section
ONE: Build Your Knowledge Chapter
01: When is it Time to Invest in RevOps? Chapter
02: Know Your Numbers Chapter
03: Know What Your Company Sells Section
TWO: Build Your Business Chapter
04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter
05: Designing and Instrumenting the Customer Journey Chapter
06: The Building Blocks of the Modern Tech Stack Chapter
07: How to Make Internal Changes that Actually Stick Chapter
08: The Art and Science of Forecasting Chapter
09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter
10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter
11: Goal Setting in RevOps Chapter
12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter
13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section
THREE: Build Your Partnerships Chapter
14: Strategic Partner vs. Support Function: The Choice is Yours Chapter
15: Go Beyond Sales: The Importance of Cross
Functional Relationships Chapter
16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter
17: Designing Your Processes with the End User in Mind Chapter
18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section
FOUR: Build Your Team Chapter
19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter
20: Choosing the Right Organizational Structure Chapter
21: Management Philosophies: It's all about the People, Silly Chapter
22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter
23: Managing Expectations and Priorities: How to Say No Chapter
24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter
25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality
Chapter
00: Introduction: The Revenue Operations Mindset Section
ONE: Build Your Knowledge Chapter
01: When is it Time to Invest in RevOps? Chapter
02: Know Your Numbers Chapter
03: Know What Your Company Sells Section
TWO: Build Your Business Chapter
04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter
05: Designing and Instrumenting the Customer Journey Chapter
06: The Building Blocks of the Modern Tech Stack Chapter
07: How to Make Internal Changes that Actually Stick Chapter
08: The Art and Science of Forecasting Chapter
09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter
10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter
11: Goal Setting in RevOps Chapter
12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter
13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section
THREE: Build Your Partnerships Chapter
14: Strategic Partner vs. Support Function: The Choice is Yours Chapter
15: Go Beyond Sales: The Importance of Cross
Functional Relationships Chapter
16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter
17: Designing Your Processes with the End User in Mind Chapter
18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section
FOUR: Build Your Team Chapter
19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter
20: Choosing the Right Organizational Structure Chapter
21: Management Philosophies: It's all about the People, Silly Chapter
22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter
23: Managing Expectations and Priorities: How to Say No Chapter
24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter
25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality
00: Introduction: The Revenue Operations Mindset Section
ONE: Build Your Knowledge Chapter
01: When is it Time to Invest in RevOps? Chapter
02: Know Your Numbers Chapter
03: Know What Your Company Sells Section
TWO: Build Your Business Chapter
04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter
05: Designing and Instrumenting the Customer Journey Chapter
06: The Building Blocks of the Modern Tech Stack Chapter
07: How to Make Internal Changes that Actually Stick Chapter
08: The Art and Science of Forecasting Chapter
09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter
10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter
11: Goal Setting in RevOps Chapter
12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter
13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section
THREE: Build Your Partnerships Chapter
14: Strategic Partner vs. Support Function: The Choice is Yours Chapter
15: Go Beyond Sales: The Importance of Cross
Functional Relationships Chapter
16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter
17: Designing Your Processes with the End User in Mind Chapter
18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section
FOUR: Build Your Team Chapter
19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter
20: Choosing the Right Organizational Structure Chapter
21: Management Philosophies: It's all about the People, Silly Chapter
22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter
23: Managing Expectations and Priorities: How to Say No Chapter
24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter
25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality