Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.
Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Sean Lane is a Founding Partner at BeaconGTM, host of the "Operations with Sean Lane" podcast, and is based in Boston, Massachusetts. He has spent more than a decade building Revenue Operations teams at fast-growing B2B software companies, including Drift and Upserve. Laura Adint is currently a partner and operations executive for a financial services company in Los Gatos, California. With over 25 years of experience, her prior roles included Vice President of Field Operations at Drift, and Vice President of Sales and Services Operations at Adaptive Insights (a Workday company).
Inhaltsangabe
Chapter 00: Introduction: The Revenue Operations Mindset Section ONE: Build Your Knowledge Chapter 01: When is it Time to Invest in RevOps? Chapter 02: Know Your Numbers Chapter 03: Know What Your Company Sells Section TWO: Build Your Business Chapter 04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter 05: Designing and Instrumenting the Customer Journey Chapter 06: The Building Blocks of the Modern Tech Stack Chapter 07: How to Make Internal Changes that Actually Stick Chapter 08: The Art and Science of Forecasting Chapter 09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter 10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter 11: Goal Setting in RevOps Chapter 12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter 13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section THREE: Build Your Partnerships Chapter 14: Strategic Partner vs. Support Function: The Choice is Yours Chapter 15: Go Beyond Sales: The Importance of Cross Functional Relationships Chapter 16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter 17: Designing Your Processes with the End User in Mind Chapter 18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section FOUR: Build Your Team Chapter 19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter 20: Choosing the Right Organizational Structure Chapter 21: Management Philosophies: It's all about the People, Silly Chapter 22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter 23: Managing Expectations and Priorities: How to Say No Chapter 24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter 25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality
Chapter 00: Introduction: The Revenue Operations Mindset Section ONE: Build Your Knowledge Chapter 01: When is it Time to Invest in RevOps? Chapter 02: Know Your Numbers Chapter 03: Know What Your Company Sells Section TWO: Build Your Business Chapter 04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter 05: Designing and Instrumenting the Customer Journey Chapter 06: The Building Blocks of the Modern Tech Stack Chapter 07: How to Make Internal Changes that Actually Stick Chapter 08: The Art and Science of Forecasting Chapter 09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter 10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter 11: Goal Setting in RevOps Chapter 12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter 13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section THREE: Build Your Partnerships Chapter 14: Strategic Partner vs. Support Function: The Choice is Yours Chapter 15: Go Beyond Sales: The Importance of Cross Functional Relationships Chapter 16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter 17: Designing Your Processes with the End User in Mind Chapter 18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section FOUR: Build Your Team Chapter 19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter 20: Choosing the Right Organizational Structure Chapter 21: Management Philosophies: It's all about the People, Silly Chapter 22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter 23: Managing Expectations and Priorities: How to Say No Chapter 24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter 25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality
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