The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue - Cole, Lisa
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The stress of an economic downturn can take its toll on you, your business, and your team. Do you find yourself being pushed to generate more leads when there are already tons of marketing leads that have been ignored or mishandled? Is your demand generation engine stalled because of market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads? Businesses everywhere are facing pressure to find more leads, but budgets have been reduced to bring operating expenses in line with lower-than-expected revenues. You know the…mehr

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Produktbeschreibung
The stress of an economic downturn can take its toll on you, your business, and your team. Do you find yourself being pushed to generate more leads when there are already tons of marketing leads that have been ignored or mishandled? Is your demand generation engine stalled because of market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads? Businesses everywhere are facing pressure to find more leads, but budgets have been reduced to bring operating expenses in line with lower-than-expected revenues. You know the answer cannot simply be "do more". Even if your team was able to deliver more, it's challenging to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in "The Revenue RAMP", you can fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions, and unlock the true potential of your team to build the ramp your business needs to grow revenue. >If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in "The Revenue RAMP", you can fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions, and unlock the true potential of your team to build the ramp your business needs to grow revenue.
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Autorenporträt
Author and award-winning marketing leader, Lisa Cole brings more than 20 years' of experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers. In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa's inspiring, transformational work led to two awards: SiriusDecisions' 2018 ROI Award and Demand Gen Report's 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.