The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue - Cole, Lisa
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The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be "do more" and even if your team was…mehr

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Produktbeschreibung
The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be "do more" and even if your team was able to deliver more, you're worried that you won't be able to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in The Revenue RAMP, you will fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions and unlock the true potential of your team to build the ramp your business needs to grow revenue. All without stretching your team too thin, compromising lead quality, or begging for more resources.
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Autorenporträt
Author and award-winning marketing leader, Lisa Cole brings more than 20 years' experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers. In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa's inspiring, transformational work led to two awards: SiriusDecisions' 2018 ROI Award and Demand Gen Report's 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.