The Review Cycle - Vance, Matt R.
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The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs. Drawing from nearly a decade of experience managing thousands of online review listings and profiles, Matt R. Vance outlines four correlating elements of influence the reader can have on consumer behaviors as they advance through the four phases of The Review…mehr

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Produktbeschreibung
The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs. Drawing from nearly a decade of experience managing thousands of online review listings and profiles, Matt R. Vance outlines four correlating elements of influence the reader can have on consumer behaviors as they advance through the four phases of The Review Cycle. Applying the principles from The Review Cycle, which is also the namesake of the book, will help entrepreneurs, marketers, HR professionals and anyone seeking to master online reviews achieve the following: - Collect more reviews, ethically. - Respond to reviews, strategically. - Harvest review insights, reliably. - Market with reviews, seamlessly. Using The Review Cycle, Matt R. Vance has consulted many organizations in a variety of industries, helping them fortify a stronger online reputation, increase sales and engineer more positive customer experiences. Turn your online reviews into a powerful business competitive advantage with The Review Cycle.
Autorenporträt
Matt R. Vance is a social innovator. His work and research center around human behaviors, perceptions and experience design. He has built consumer and employee experience programs at multiple global organizations, including iFIT and Malouf Companies and has consulted a wide range of other organizations. His work has been recognized with honors from Glassdoor, Utah Business, Comparably and The Stevie Awards. He received his bachelor's degree in Business Administration from Utah State University where he also ran track and cross-country. He loves to crochet and tell dad jokes. Matt lives in Logan, Utah with his wife and children.