Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.
Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.
Inhaltsangabe
1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion
1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion
1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion
1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion
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