Mickey C Smith

The Rexall Story

• Broschiertes Buch

Produktbeschreibung

In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall. Now there are none, and this book explains why. The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness. From the celebrated genius of Louis Liggettwho started United Drug in 1903to the business's demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry from former Rexall employees, internal documents, photographs, and direct quotes from radio promotions. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 175
• Erscheinungstermin: 17. Oktober 2019
• Englisch
• Abmessung: 226mm x 150mm x 15mm
• Gewicht: 272g
• ISBN-13: 9780367393731
• ISBN-10: 0367393735
• Artikelnr.: 58053016

Autorenporträt

Smith, Mickey C.

Inhaltsangabe

Foreword Preface Acknowledgments A Partial Chronology of Rexall PART I: THE
LIGGETT LEGACY Chapter 1. The Genius of Louis Liggett: How It All Began
Chapter 2. "Dear Pardner" Chapter 3. The Sense of Family and Its Effects:
Rexall Retirees Speak PART II: MARKETING REXALL Chapter 4. The Genius of
Rexall Product Chapter 5. The Genius of Rexall Price Chapter 6. The Genius
of Rexall Place Chapter 7. The Genius of Rexall Promotion PART III: THE
DART ERA Chapter 8. Justin Dart: A New Era of Genius Chapter 9. The End of
the Rexall Era Chapter 10. Conclusion Afterword Appendix. A Profile of
Hazard Rexall Drug Notes Index