Craig Hayden

The Rhetoric of Soft Power

Public Diplomacy in Global Contexts

• Gebundenes Buch

Produktbeschreibung

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Lexington Studies in Political Communication
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 310
• Erscheinungstermin: 23. Dezember 2011
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 656g
• ISBN-13: 9780739142585
• ISBN-10: 0739142585
• Artikelnr.: 34225956

Autorenporträt

By Craig Hayden

Inhaltsangabe

Chapter 1: Introduction Chapter 2: Evaluating Soft Power: Toward a
Comparative Framework Chapter 3: Japan: Culture, Pop Culture, and the
National Brand Chapter 4: Venezuela: Telesur and the Artillery of Ideas
Chapter 5: China: Cultivating a Global Soft Power Chapter 6: United States
of America: Public Diplomacy 2.0 and 21st Century Statecraft Chapter 7:
Conclusion