In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.
Inhaltsangabe
Dedication Acknowledgments Introduction Chapter 1. Colonial America and Advertising Chapter 2. The First Advertising Agents in the United States Chapter 3. P.T. Barnum and His Influence on Advertising Chapter 4. Lydia Pinkham and Her Vegetable Compound: The Advertising of a Patent Medicine Chapter 5. John Wanamaker and Retail Advertising Chapter 6. Albert Lasker and the Lord & Thomas Advertising Agency's Influence on Advertising Chapter 7. The Rise of Procter & Gamble and the Advertising of Ivory Soap Chapter 8. Elliott White Springs and the mid-1900s Advertising Campaign for the Springs Cotton Mills Chapter 9. Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 Chapter 10. The Development of Advertising Education in the United States: A Brief History Selected Bibliography Index About the Author
Dedication Acknowledgments Introduction Chapter 1. Colonial America and Advertising Chapter 2. The First Advertising Agents in the United States Chapter 3. P.T. Barnum and His Influence on Advertising Chapter 4. Lydia Pinkham and Her Vegetable Compound: The Advertising of a Patent Medicine Chapter 5. John Wanamaker and Retail Advertising Chapter 6. Albert Lasker and the Lord & Thomas Advertising Agency's Influence on Advertising Chapter 7. The Rise of Procter & Gamble and the Advertising of Ivory Soap Chapter 8. Elliott White Springs and the mid-1900s Advertising Campaign for the Springs Cotton Mills Chapter 9. Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 Chapter 10. The Development of Advertising Education in the United States: A Brief History Selected Bibliography Index About the Author
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