Andere Kunden interessierten sich auch für
![The Rise of Advertising in the United States]( "The Rise of Advertising in the United States")
The Rise of Advertising in the United States96,99 €![Cross-Cultural Content Analysis of Advertising from the United States and India]( "Cross-Cultural Content Analysis of Advertising from the United States and India")
Cross-Cultural Content Analysis of Advertising from the United States and India24,99 €![Labor History Archives in the United States]( "Labor History Archives in the United States")
Labor History Archives in the United States34,99 €![Association Of Centenary Firms And Corporations Of The United States (1916)]( "Association Of Centenary Firms And Corporations Of The United States (1916)")
Association Of Centenary Firms And Corporations Of The United States (1916)28,99 €![Labor Organization in the United States and Mexico]( "Labor Organization in the United States and Mexico")
Labor Organization in the United States and Mexico104,99 €![Efficient Document Delivery Service.]( "Efficient Document Delivery Service.")
Efficient Document Delivery Service. "Easy to Fly" Launches Marketing in the United States19,95 €![Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede]( "Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede")
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede44,99 €
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: ¿ P. T. Barnum, master of the advertising "gimmick" ¿ Lydia Pinkham, queen of the patent medicine cure ¿ John Wanamaker, progenitor of modern retail advertising ¿ Albert Lasker, the formulator of "reason why" advertising ¿ Stanley Resor, the consummate market researcher ¿ Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.