The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
ANAT ROSENBERG studies the history of capitalism, consumption, and liberalism, through methodologies of law, culture, and the humanities. She is a faculty member at the Harry Radzyner Law School, Reichman University, Israel. While working on this book she was a visitor at the Faculty of History, the University of Cambridge (2017-20) and the Institute of Advanced Legal Studies, the University of London (2017-19).
Inhaltsangabe
Introduction 1: Mass Advertising's Appeals: Market Enchantments 2: Advertising and News: The Fetters of the Commercial Press 3: Advertising and Art: The Hoarding as Aesthetic Property 4: Advertising and Science: The Exaggerations of Quackery 5: Puffery: Exaggeration as Doctrine 6: Gambling, Indecency, and the Bounded Realms of Enchantment 7: The Market Enchanters: Professional Advertisers' Self-Branding Conclusion
Introduction 1: Mass Advertising's Appeals: Market Enchantments 2: Advertising and News: The Fetters of the Commercial Press 3: Advertising and Art: The Hoarding as Aesthetic Property 4: Advertising and Science: The Exaggerations of Quackery 5: Puffery: Exaggeration as Doctrine 6: Gambling, Indecency, and the Bounded Realms of Enchantment 7: The Market Enchanters: Professional Advertisers' Self-Branding Conclusion
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