Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.
Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.
Inhaltsangabe
List of Figures List of Tables List of Photographs List of Contributors Preface About the Author PART ONE - Transformative Luxury Research (TLR) to promote positive luxury 1. Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury" Wided Batat 2. The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso 1. How could well-being-centered business strategies increase competitiveness and innovation among luxury firms? Fabrizio Mosca and Valentina Chiaudano PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation 1. Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti's textile workshop Silvia Ranfagni 2. Luxury influencer marketing and subjective well-being: how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand De Veirman Marijke and Hudders Liselot 3. Consumers' emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses' social impact Francine Espinoza Petersen and Dikla Perez 4. Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu 5. Montblanc's responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation Shin'ya Nagasawa 6. How does second-hand luxury enhance Gen Z consumers' well-being? A Transformative Luxury Research (TLR) approach Inas Khochman and Wided Batat PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing 7. Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses Pallab Paul and Alex Yao 8. Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being Nabanita Talukdar 9. Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector Fabio Duma, Dina Khalifa, and Jule Schäfer Index
List of Figures List of Tables List of Photographs List of Contributors Preface About the Author PART ONE - Transformative Luxury Research (TLR) to promote positive luxury 1. Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury" Wided Batat 2. The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso 1. How could well-being-centered business strategies increase competitiveness and innovation among luxury firms? Fabrizio Mosca and Valentina Chiaudano PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation 1. Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti's textile workshop Silvia Ranfagni 2. Luxury influencer marketing and subjective well-being: how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand De Veirman Marijke and Hudders Liselot 3. Consumers' emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses' social impact Francine Espinoza Petersen and Dikla Perez 4. Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu 5. Montblanc's responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation Shin'ya Nagasawa 6. How does second-hand luxury enhance Gen Z consumers' well-being? A Transformative Luxury Research (TLR) approach Inas Khochman and Wided Batat PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing 7. Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses Pallab Paul and Alex Yao 8. Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being Nabanita Talukdar 9. Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector Fabio Duma, Dina Khalifa, and Jule Schäfer Index
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