This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.
Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France
Inhaltsangabe
Foreword: Transmedia Storytelling and Free Labor Acknowledgments The World is Changing ... and Transtexts are Rising Part I: Rethinking Transmedia: History and Typology of Transtexts 1. Historicizing Transtexts and Transmedia 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question 3. Texture Realism Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom Use and Reception by Engaged Audiences 4. Fandom and the Transtext 5. "I Am Not a Tribute": The Transmedia Strategy of The Hunger Games versus Fan Activism 6. Set in Stone: Issues of Canonicity of Transtexts 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame Part II: Through the Looking-Glass: Transmediating Text-Brands 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds 9. BioShock: Rapture through Transmedia 10. WWE's Storyworld and the Immersive Potentials of Transmedia Storytelling The Industry behind Transtexts 11. Considering Transtexts as Brands 12. Let's Talk About Texts Baby: Proposing a New Model for Copyright in a Transtext World 13. Transmedia Logics and Locations List of Contributors Index
Foreword: Transmedia Storytelling and Free Labor Acknowledgments The World is Changing ... and Transtexts are Rising Part I: Rethinking Transmedia: History and Typology of Transtexts 1. Historicizing Transtexts and Transmedia 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question 3. Texture Realism Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom Use and Reception by Engaged Audiences 4. Fandom and the Transtext 5. "I Am Not a Tribute": The Transmedia Strategy of The Hunger Games versus Fan Activism 6. Set in Stone: Issues of Canonicity of Transtexts 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame Part II: Through the Looking-Glass: Transmediating Text-Brands 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds 9. BioShock: Rapture through Transmedia 10. WWE's Storyworld and the Immersive Potentials of Transmedia Storytelling The Industry behind Transtexts 11. Considering Transtexts as Brands 12. Let's Talk About Texts Baby: Proposing a New Model for Copyright in a Transtext World 13. Transmedia Logics and Locations List of Contributors Index
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