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This book contains a number of unique and unconventional business concepts, starting with the Robin Hood Method itself. The Method involves working collaboratively to "swipe the jewels" from elite competitors in order to create more sales and profits for an existing business, and for jumpstarting a new one. A new and different approach is required because only 40% of small businesses are profitable and over 50% fail within five years. With a relentless emphasis on profitability, the author provides fresh insight into: - How the Robin Hood Method costs nothing, has no disadvantages, and can cut…mehr

Produktbeschreibung
This book contains a number of unique and unconventional business concepts, starting with the Robin Hood Method itself. The Method involves working collaboratively to "swipe the jewels" from elite competitors in order to create more sales and profits for an existing business, and for jumpstarting a new one. A new and different approach is required because only 40% of small businesses are profitable and over 50% fail within five years. With a relentless emphasis on profitability, the author provides fresh insight into: - How the Robin Hood Method costs nothing, has no disadvantages, and can cut your learning curve by years. - Thirteen untapped opportunities to increase prices. - Four ways to create instant sales momentum for your start-up. - Six mega marketing options. - A fun and creative approach for novices to understand business numbers. The author has experienced the despair of a failing business and can relate to the issues of lack of money, knowledge, and experience. For that reason the book has simple and easy to apply techniques for a business in trouble, mired in mediocrity, or just starting out.
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Autorenporträt
Born in Hungary, John emigrated to Canada with his family at the age of nine. After struggling through high school, John gained valuable finance experience from his extensive career in banking, where he served as a commercial credit analyst, lender, and branch manager. Unfortunately, this didn't help him in his own disastrous start-up, where he belatedly learned that business theory differs from the harsh reality of business. But he didn't give up. Instead, he collaborated with two fellow entrepreneurs to develop The Robin Hood Method, a simple yet revolutionary approach which involves working collaboratively to "swipe the jewels" from elite competitors in order to create more sales and profits for an existing business, and for jump-starting a new one. This innovative approach and hard work over twenty years helped John to create $100 million enterprise, which he sold a few years ago in order to retire. This also gave him the time to write this book, the purpose of which is to help others avoid his initial blunders and the stress that comes from a new or floundering business. Since selling his company, John enjoys retirement with his wife, splitting their time between the warm winters of Mexico and the lush summers of the Okanagan Valley in Canada. His passions include playing old timer soccer, biking, chess, and immersing himself in books.