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The Role of the Advertisement: Communication Skills is suitable for elementary as well as tertiary. Some of the unique features of this book focus on researching problems, setting objectives, identifying students listening skills, designing advertisements, choosing communication advertise and evaluating results for all types of organizations. The format is a combination of informal lecture and small-group discussion of experimental research. The book looks at the significance of effective tools i.e. Advertisement, pre-test, post-test, questionnaire, analysis of material production, listening comprehension and resources for the teaching students. This book is easy and lucid language, comprehensive examples, which clarify the concept easily; and authentic materials to help learners for better understanding thought the book. It also focuses on the role of tools in teaching and learning, how they can be used in the classroom and outside of the classroom. The book covers the syllabus of most Indian ELT institutes.