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This book develops a critical approach to understand the role of cultural diplomacy in Morocco's foreign policy. It examines the possibilities and limitations of implementing the 'cultural variable' in the conduct of international relations through Soft Power practices. In an increasingly globalised world, the influence of culture in shaping international relations stems from its importance to cut across foreign publics' values and world views, and its potential to humanise what politics demonises. The theoretical framework of the book draws upon the Social Theory of Constructivism which stresses the social dimensions of international relations and suggests that the way states interact has no reality outside the intersubjective understandings of one another.