Jessica Gall Myrick

The Role of Emotions in Preventative Health Communication

• Gebundenes Buch

Produktbeschreibung

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 312
• Erscheinungstermin: 17. September 2015
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 661g
• ISBN-13: 9780739191477
• ISBN-10: 0739191470
• Artikelnr.: 43173298

Autorenporträt

Jessica Gall Myrick is assistant professor in the Media School at Indiana University.

Inhaltsangabe

Introduction: Emotions and Preventative Health Communication Chapter 1:
Theoretical Foundations Chapter 2: Fear Chapter 3: Guilt Chapter 4: Anger
Chapter 5: Sadness Chapter 6: Humor Chapter 7: Pride Chapter 8: Interest
Chapter 9: Hope Chapter 10: Elevation Chapter 11: Health Campaigns Chapter
12: Health Journalism Chapter 13: Health Information Seeking Chapter 14:
eHealth Conclusion: Future Directions for Research on Emotions and
Prevention-Focused Health Messages