Andere Kunden interessierten sich auch für
![Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession]( "Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession")
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession189,99 €![Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector]( "Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector")
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector334,99 €![Building Consumer-Brand Relationship in Luxury Brand Management]( "Building Consumer-Brand Relationship in Luxury Brand Management")
Building Consumer-Brand Relationship in Luxury Brand Management247,99 €![Marketing Innovation Strategies and Consumer Behavior]( "Marketing Innovation Strategies and Consumer Behavior")
Marketing Innovation Strategies and Consumer Behavior356,99 €![Promotional Strategies and New Service Opportunities in Emerging Economies]( "Promotional Strategies and New Service Opportunities in Emerging Economies")
Promotional Strategies and New Service Opportunities in Emerging Economies184,99 €![Driving Customer Appeal Through the Use of Emotional Branding]( "Driving Customer Appeal Through the Use of Emotional Branding")
Driving Customer Appeal Through the Use of Emotional Branding233,99 €![Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies]( "Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies")
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies229,99 €
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.