One of the most important and critical activities of any company, no matter how big or small it is, whether it is represented on domestic or international markets, whether it has a long history or has just started its way in business, whether it is built on the principle of b2c (business to client) or b2b (business to business) is the formation of a positive, successful, friendly, professional and even spectacular image. Incredible importance of external representation is for charitable foundations, humanitarian, educational and outreach organizations. And absolutely necessary is the effect of sympathy, falling in love, interest for representatives of creative professions (actors, singers, bloggers, etc.). No one begins their journey in the business world without an expectation of success. And in today's space, which continues to "meet by the clothes", the importance of external presentation has now increased manifold, as the number and possibilities of contact points is growing in progression proportional to the development of social networks and their possibilities.