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* Discusses the implications of the study for research and practice. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

Produktbeschreibung
* Discusses the implications of the study for research and practice. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
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Autorenporträt
John Fahy