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THE ROLE OF SOCIAL MEDIA IN THE 2013 PRESIDENTIAL ELECTION CAMPAIGNS IN KENYA The advent of social media has provided a platform for discussion and information exchange between political actors and the electorate which was impossible a couple of years back. Political candidates are able to disseminate information to the public and even acquire feedback from them. This has greatly changed the political landscape and has provided numerous opportunities to both political parties. This book reviews the use of social media by the 2013 presidential election candidates and how it was utilized during the campaign period in Kenya.