The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company

The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company

A Study of Ricky Boakye Yiadom Company Limited

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Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: In a highly competitive distribution sector, one way to gain competitive advantage is to ensure that the customers are satisfied. It is also a fact that having a good transport system is a great factor to ensure long term services and growth the company. The study is to find the role transportation play in achieving customer satisfacti...