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Think being a CEO is all glamour and power lunches? Think again! The Rookie CEO goes behind the scenes with 9 Rookie CEOs who have been there, done that (and sometimes made a hilarious mess of things) to gain insight into what behaviors drive excellent results and what behaviors cross the line driving poor execution and results. Readers will benefit from: * Unfiltered and proven strategies from multiple rookie CEOs from diverse backgrounds * Learn how unique philosophies and leadership styles directly drive corporate culture * The value of hiring the right leadership team into the corporate culture * Takeaways at the end of each chapter The revolutionary framework introduced as "PPLC" represents the Path to CEO, Philosophy, Leadership Style, and how they shape corporate Culture. These make the CEO who they are, how they behave as a leader, and impact results! There are actionable insights from real-world triumphs and blunders to help you shape your journey. This book is the ideal short read for: * Fueling the future for new CEOs, founders, and entrepreneurs * Investors may want every founder and CEO to read this * Anyone with the ambition to lead or start a company The Rookie CEO is your guide to navigating the exhilarating and sometimes bizarre world of leadership!