The Routledge Companion to Arts Marketing
Herausgeber: O'Reilly, Daragh; Kirchner, Theresa; Rentschler, Ruth
The Routledge Companion to Arts Marketing
Herausgeber: O'Reilly, Daragh; Kirchner, Theresa; Rentschler, Ruth
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The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 444
- Erscheinungstermin: 23. August 2018
- Englisch
- Abmessung: 246mm x 175mm x 25mm
- Gewicht: 771g
- ISBN-13: 9781138385740
- ISBN-10: 1138385743
- Artikelnr.: 53845690
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Taylor & Francis
- Seitenzahl: 444
- Erscheinungstermin: 23. August 2018
- Englisch
- Abmessung: 246mm x 175mm x 25mm
- Gewicht: 771g
- ISBN-13: 9781138385740
- ISBN-10: 1138385743
- Artikelnr.: 53845690
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Daragh O'Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader , Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.
Preface Part I: Macro Arts Marketing Issues 1. Postmodernism and Arts
Marketing 2. Cultural Economics and Arts Markets 3. Politics, Arts and
Markets 4. Arts Marketing and Ethics Part II: Artists and their Managers
5. The Artist as Marketer and Entrepreneur 6. Arts Managers' Career
Insights and their Marketing Implications 7. The Art of Marketing Arts
Marketing to Artists Part III: Arts Organizational Management and
Strategies 8. Organizational Identity and Marketing in the Arts 9. Mission
Statement to Mission Fulfilment: The Role Marketing Plays 10. Traditional
vs. Entrepreneurial Marketing of Arts/Culture 11. Audience Valuation and
Pricing the Performing Arts 12. Interactions between, and Effects of,
Government Support on Fundraising and Marketing Efforts of Nonprofit Arts
Organizations 13. 'Walk through the Doors. Be our Guest.': How Important
are Partnerships to Enable Multicultural Groups to Attend Arts Events? 14.
Web Strategies for Engaging Audiences 15. Arts Marketing and Web 2.0 Based
Audience Development Initiatives 16. Using Social Media to Enhance the
Customer Attendance Experience 17. Leveraging Social Media to Engage and
Retain Arts/Culture Organization Donors, Members and Volunteers Part IV:
Consumption Perspectives 18. Consuming the Arts 19. Consumption Criteria in
Arts Marketing 20. Lessons from Arts Experiences of Individuals 21.
Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit
Model for Understanding Tourists as Audiences 22. Membership and
Subscription in the Performing Arts: What have we Learnt During the last 35
Years? 23. Art Collecting as Personal and Public Practice in a Digital Age
24. Gaining Deeper Insight into Audiences and Artists: The use of
Auto-Ethnography in Arts Research Part V: The Marketing of Specific Arts
25. The Books Business: Fifty Shades of Grief 26. Film Marketing 27. Fine
Art Marketing and Consumption 28. Museum Marketing: Measuring Retail
Performance 29. Pricing in Contemporary Museums: The Strategic Turn 30. The
Special Challenges of Marketing the Arts Festival 31. The Fluidity of Value
as a Social Phenomenon in the Visual Arts Market 32. The Art Fair as a
Metaphor of the Art World 33. Distributing Visual Artworks: Challenges and
Perspectives 34. Theatre, Audiences and the Arts Market 35. The Marketing
of Orchestras and Symphony Concerts 36. Creating the Opera Habit: Marketing
and the Experience of Opera
Marketing 2. Cultural Economics and Arts Markets 3. Politics, Arts and
Markets 4. Arts Marketing and Ethics Part II: Artists and their Managers
5. The Artist as Marketer and Entrepreneur 6. Arts Managers' Career
Insights and their Marketing Implications 7. The Art of Marketing Arts
Marketing to Artists Part III: Arts Organizational Management and
Strategies 8. Organizational Identity and Marketing in the Arts 9. Mission
Statement to Mission Fulfilment: The Role Marketing Plays 10. Traditional
vs. Entrepreneurial Marketing of Arts/Culture 11. Audience Valuation and
Pricing the Performing Arts 12. Interactions between, and Effects of,
Government Support on Fundraising and Marketing Efforts of Nonprofit Arts
Organizations 13. 'Walk through the Doors. Be our Guest.': How Important
are Partnerships to Enable Multicultural Groups to Attend Arts Events? 14.
Web Strategies for Engaging Audiences 15. Arts Marketing and Web 2.0 Based
Audience Development Initiatives 16. Using Social Media to Enhance the
Customer Attendance Experience 17. Leveraging Social Media to Engage and
Retain Arts/Culture Organization Donors, Members and Volunteers Part IV:
Consumption Perspectives 18. Consuming the Arts 19. Consumption Criteria in
Arts Marketing 20. Lessons from Arts Experiences of Individuals 21.
Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit
Model for Understanding Tourists as Audiences 22. Membership and
Subscription in the Performing Arts: What have we Learnt During the last 35
Years? 23. Art Collecting as Personal and Public Practice in a Digital Age
24. Gaining Deeper Insight into Audiences and Artists: The use of
Auto-Ethnography in Arts Research Part V: The Marketing of Specific Arts
25. The Books Business: Fifty Shades of Grief 26. Film Marketing 27. Fine
Art Marketing and Consumption 28. Museum Marketing: Measuring Retail
Performance 29. Pricing in Contemporary Museums: The Strategic Turn 30. The
Special Challenges of Marketing the Arts Festival 31. The Fluidity of Value
as a Social Phenomenon in the Visual Arts Market 32. The Art Fair as a
Metaphor of the Art World 33. Distributing Visual Artworks: Challenges and
Perspectives 34. Theatre, Audiences and the Arts Market 35. The Marketing
of Orchestras and Symphony Concerts 36. Creating the Opera Habit: Marketing
and the Experience of Opera
Preface Part I: Macro Arts Marketing Issues 1. Postmodernism and Arts
Marketing 2. Cultural Economics and Arts Markets 3. Politics, Arts and
Markets 4. Arts Marketing and Ethics Part II: Artists and their Managers
5. The Artist as Marketer and Entrepreneur 6. Arts Managers' Career
Insights and their Marketing Implications 7. The Art of Marketing Arts
Marketing to Artists Part III: Arts Organizational Management and
Strategies 8. Organizational Identity and Marketing in the Arts 9. Mission
Statement to Mission Fulfilment: The Role Marketing Plays 10. Traditional
vs. Entrepreneurial Marketing of Arts/Culture 11. Audience Valuation and
Pricing the Performing Arts 12. Interactions between, and Effects of,
Government Support on Fundraising and Marketing Efforts of Nonprofit Arts
Organizations 13. 'Walk through the Doors. Be our Guest.': How Important
are Partnerships to Enable Multicultural Groups to Attend Arts Events? 14.
Web Strategies for Engaging Audiences 15. Arts Marketing and Web 2.0 Based
Audience Development Initiatives 16. Using Social Media to Enhance the
Customer Attendance Experience 17. Leveraging Social Media to Engage and
Retain Arts/Culture Organization Donors, Members and Volunteers Part IV:
Consumption Perspectives 18. Consuming the Arts 19. Consumption Criteria in
Arts Marketing 20. Lessons from Arts Experiences of Individuals 21.
Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit
Model for Understanding Tourists as Audiences 22. Membership and
Subscription in the Performing Arts: What have we Learnt During the last 35
Years? 23. Art Collecting as Personal and Public Practice in a Digital Age
24. Gaining Deeper Insight into Audiences and Artists: The use of
Auto-Ethnography in Arts Research Part V: The Marketing of Specific Arts
25. The Books Business: Fifty Shades of Grief 26. Film Marketing 27. Fine
Art Marketing and Consumption 28. Museum Marketing: Measuring Retail
Performance 29. Pricing in Contemporary Museums: The Strategic Turn 30. The
Special Challenges of Marketing the Arts Festival 31. The Fluidity of Value
as a Social Phenomenon in the Visual Arts Market 32. The Art Fair as a
Metaphor of the Art World 33. Distributing Visual Artworks: Challenges and
Perspectives 34. Theatre, Audiences and the Arts Market 35. The Marketing
of Orchestras and Symphony Concerts 36. Creating the Opera Habit: Marketing
and the Experience of Opera
Marketing 2. Cultural Economics and Arts Markets 3. Politics, Arts and
Markets 4. Arts Marketing and Ethics Part II: Artists and their Managers
5. The Artist as Marketer and Entrepreneur 6. Arts Managers' Career
Insights and their Marketing Implications 7. The Art of Marketing Arts
Marketing to Artists Part III: Arts Organizational Management and
Strategies 8. Organizational Identity and Marketing in the Arts 9. Mission
Statement to Mission Fulfilment: The Role Marketing Plays 10. Traditional
vs. Entrepreneurial Marketing of Arts/Culture 11. Audience Valuation and
Pricing the Performing Arts 12. Interactions between, and Effects of,
Government Support on Fundraising and Marketing Efforts of Nonprofit Arts
Organizations 13. 'Walk through the Doors. Be our Guest.': How Important
are Partnerships to Enable Multicultural Groups to Attend Arts Events? 14.
Web Strategies for Engaging Audiences 15. Arts Marketing and Web 2.0 Based
Audience Development Initiatives 16. Using Social Media to Enhance the
Customer Attendance Experience 17. Leveraging Social Media to Engage and
Retain Arts/Culture Organization Donors, Members and Volunteers Part IV:
Consumption Perspectives 18. Consuming the Arts 19. Consumption Criteria in
Arts Marketing 20. Lessons from Arts Experiences of Individuals 21.
Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit
Model for Understanding Tourists as Audiences 22. Membership and
Subscription in the Performing Arts: What have we Learnt During the last 35
Years? 23. Art Collecting as Personal and Public Practice in a Digital Age
24. Gaining Deeper Insight into Audiences and Artists: The use of
Auto-Ethnography in Arts Research Part V: The Marketing of Specific Arts
25. The Books Business: Fifty Shades of Grief 26. Film Marketing 27. Fine
Art Marketing and Consumption 28. Museum Marketing: Measuring Retail
Performance 29. Pricing in Contemporary Museums: The Strategic Turn 30. The
Special Challenges of Marketing the Arts Festival 31. The Fluidity of Value
as a Social Phenomenon in the Visual Arts Market 32. The Art Fair as a
Metaphor of the Art World 33. Distributing Visual Artworks: Challenges and
Perspectives 34. Theatre, Audiences and the Arts Market 35. The Marketing
of Orchestras and Symphony Concerts 36. Creating the Opera Habit: Marketing
and the Experience of Opera