Broschiertes Buch

The Routledge Companion to Consumer Behavior Analysis

Beschreibung

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

Autor

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.

Produktdetails

• Routledge Companions in Marketing, Advertising and Communication
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 470
• Erscheinungstermin: 13. Dezember 2021
• Englisch
• Abmessung: 244mm x 170mm x 25mm
• Gewicht: 826g
• ISBN-13: 9781032242460
• ISBN-10: 1032242469
• Artikelnr.: 62951632