The Routledge Companion to Consumer Behavior
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This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

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Produktbeschreibung
This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
Autorenporträt
Michael R. Solomon is Professor of Marketing at Saint Joseph's University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.