The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.
The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
Produktdetails
Routledge Companions in Business, Management and Marketing
Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany. Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA. Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.
Inhaltsangabe
Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism - A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of Hospitableness for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers' Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering - A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees - A Chance for Small and Medium-sized Hotels?
Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism - A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of Hospitableness for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers' Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering - A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees - A Chance for Small and Medium-sized Hotels?
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
