The Routledge Companion to Marketing History

Herausgeber: Jones, D G Brian; Tadajewski, Mark

• Gebundenes Buch

Produktbeschreibung

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 500
• Erscheinungstermin: 28. Januar 2016
• Englisch
• Abmessung: 249mm x 178mm x 33mm
• Gewicht: 998g
• ISBN-13: 9780415714181
• ISBN-10: 0415714184
• Artikelnr.: 43850273

Autorenporträt

D. G. Brian Jones is Professor of Marketing and Advertising at Quinnipac University, USA. Mark Tadajewski is Professor of Marketing at Durham University, UK.

Inhaltsangabe

1. The History of Marketing Practice (Mark Tadajewski and D.G. Brian Jones
) 2. Ancient and Medieval Marketing (Eric H. Shaw) 3. A History of
Consumption in the United States (Terrance H. Witkowski) 4. In Search of
the Consumer: the History of Market Research from 1890 to 1960 (Stefan
Schwarzkopf) 5. Segmentation in Practice: an Historical Overview of the
18th and 19th Centuries (Ronald A. Fullerton) 6. A History of Brand
Identity Protection and Brand Marketing (Ross D. Petty) 7. History of
Packaging (Diana Twede) 8. Distributive Orders: The Evolution of North
American Retailing (Barry E.C. Boothman) 9. The Study of British Retail
History: Progress and Agenda (Andrew Alexander) 10. History of Channels of
Distribution (Robert D. Tamilia) 11. A History of Advertising and Sales
Promotion (Fred K. Beard) 12. History of Selling and Sales Management (
Thomas L. Powers) 13. In Search of Macromarketing History: 18th Century
England as a Case in Point (Stanley Shapiro) 14. U.S. Antitrust Law and the
Practice of Marketing (Ross D. Petty) 15. EU Competition Law and the
Practice of Marketing (Andrew D. Pressey) 16. More Than Froth and Bubble:
Marketing in Australia, 1788 - 1969 (Robert Crawford) 17. Marketing History
in Britain: From the Ancient to Internet Eras (Richard A. Hawkins) 18.
Pre-Confederation Canadian Marketing History (Leighann C. Neilson and
Delphin A. Muise) 19. A History of Modern Marketing in China (Zhihong Gao)
20. Towards Marketing Management: German Marketing in the 19th and 20th
Centuries (Ingo Köhler and Jan Logemann) 21. History of Marketing in India
(Hari Sreekumar and Rohit Varman) 22. Marketing History in Japan: Changes
in Channel Leadership (Yumiko Toda) 23. A History of Danish Advertising,
Market Research, and Retailing: 1920 - 1960 (Erik Kloppenborg Madsen) 24.
The History of Marketing in Russia (Karen F.A. Fox)