A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Charles Arcodia is a Professor in Event Management in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He is an experienced tertiary educator having taught and researched in universities for over 20 years. His primary areas of research are in event management, Tourism education and various tourism and related cultural issues. He has held leadership positions in a variety of educational and business service contexts.
Inhaltsangabe
Introduction Part 1: The World of Business Events 1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019 2. Building National Capabilities for Business Events 3. Strategic Event Planning 4. The Distribution Channel of Business Events Part 2: Business Events Impact 5. The Impact of Business Events 6. Social Value of B2B Tradeshows 7. The Importance of Business Events for Rural Women in Business 8. Individual Attendees' Value of Business Events Part 3: Business Events and Sustainability 9. The Application of Corporate Social Responsibility Principles to Corporate Meetings 10. Sustainability Developments at Conference Centres: A Greener Future for Business Events 11. Alternative Venues for Business Events 12. The Role of Convention Visitor Bureaus in Business Events 13. Business Events and Sustainability Policies 14. Indigenous Business Events and Organisational Legitimacy Part 4: Business Events and Technology 15. Smart Technologies and the Future of Business Events 16. Technology Innovation in Business Events 17. An Overview of Virtual Business Events: Can Everyone Hear Me? Part 5: Business Events Marketing and Sponsorship 18. Business Events Enhancing Destination Competitiveness 19. Business Events as a Differentiation Strategy for Tourist Destinations 20. The Role of DMOs in Business Events 21. Approaches to Business Event Sponsorship: The Case of Agrochemex 22. Social Media Marketing for Business Events Part 6: Business Events Operations 23. Business Events and Hospitality 24. Business Events and Chinese Hospitality 25. Designing and Developing Content for Collaborative Business Events 26. Risk and Crisis Management and Business Events: A Destination Perspective. Conclusion.
Introduction Part 1: The World of Business Events 1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019 2. Building National Capabilities for Business Events 3. Strategic Event Planning 4. The Distribution Channel of Business Events Part 2: Business Events Impact 5. The Impact of Business Events 6. Social Value of B2B Tradeshows 7. The Importance of Business Events for Rural Women in Business 8. Individual Attendees' Value of Business Events Part 3: Business Events and Sustainability 9. The Application of Corporate Social Responsibility Principles to Corporate Meetings 10. Sustainability Developments at Conference Centres: A Greener Future for Business Events 11. Alternative Venues for Business Events 12. The Role of Convention Visitor Bureaus in Business Events 13. Business Events and Sustainability Policies 14. Indigenous Business Events and Organisational Legitimacy Part 4: Business Events and Technology 15. Smart Technologies and the Future of Business Events 16. Technology Innovation in Business Events 17. An Overview of Virtual Business Events: Can Everyone Hear Me? Part 5: Business Events Marketing and Sponsorship 18. Business Events Enhancing Destination Competitiveness 19. Business Events as a Differentiation Strategy for Tourist Destinations 20. The Role of DMOs in Business Events 21. Approaches to Business Event Sponsorship: The Case of Agrochemex 22. Social Media Marketing for Business Events Part 6: Business Events Operations 23. Business Events and Hospitality 24. Business Events and Chinese Hospitality 25. Designing and Developing Content for Collaborative Business Events 26. Risk and Crisis Management and Business Events: A Destination Perspective. Conclusion.
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