The Routledge Handbook of Craft and Sustainability in India

Herausgeber: Reubens, Rebecca; Kachru, Tanishka

• Gebundenes Buch

Produktbeschreibung

Traditional crafts have been an essential part of Indian history, culture and life. This handbook looks at craft as both a cultural artefact that reflects people's worldviews, indigenous practices and traditions, as well as a source of income generation and development that is inclusive.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 448
• Erscheinungstermin: 15. Oktober 2024
• Englisch
• Abmessung: 234mm x 156mm x 25mm
• Gewicht: 835g
• ISBN-13: 9780367757489
• ISBN-10: 0367757486
• Artikelnr.: 70354219

Autorenporträt

Rebecca Reubens is a sustainability designer, educator and independent academic who spent the first decade of her career working with international development-sector institutions centred on sustainable livelihoods for bamboo-working communities in Asia and Africa. Following this, she completed her PhD at Delft University of Technology on the links between craft, sustainability, and design. She currently practices in the same space, through her sustainability design studio Rhizome in Ahmedabad. She remains connected to academics through her teaching and writing. She is the author of a number of publications including, Bamboo: From Green Design to Sustainable Design and Holistic Sustainability through Craft-Design Collaboration. She is an ambassador for the World Bamboo Organization. Tanishka Kachru is a design historian and educator at the National Institute of Design (NID) in Ahmedabad, India. Her research interests focus on the intersections of design histories from postcolonial perspectives, national identity, exhibition histories, and design for development. She was co-convenern of the Design History Society 2013 Annual Conference, the first to take place in a non-Western geography. Her practice includes curation and cultural communicationn produced from collections, archives and living heritage. She has contributed to several publications including, Nakashima at NID, The Routledge Companion to Design Studies, and the forthcoming Women Graphic Designers: Rebalancing the Canon.

Inhaltsangabe

List of Figures ix List of Tables xi Notes on Contributors xii
Acknowledgements xxi 1 Introduction 1 Rebecca Reubens and Tanishka Kachru
PART I Policy Discourses 11 2 Crafting a future: India's Artisanal Heritage
and the Quest for Sustainable Development 13 Ashoke Chatterjee 3 A Brief
History of Craft Policy (1947-2020) with a Prescription for the Future 36
Ritu Sethi 4 A Crafts Market as the Essence of a Socio-economic and
Cultural Universe 50 Jaya Jaitly PART II Craft Histories 63 5 Rewriting the
History of Indian Crafts and Why That Matters 65 Tirthankar Roy 6 Craft and
Its Representation: Thinking Through the Pre-Colonial Histories of Craft
Practices in India 75 Sudeshna Guha 7 Chronicling Craftspeople in India:
The Journals, Archives, Records and Documents that Construct a History 89
Sarita Sundar PART III Craft and Education 103 8 Toward a Sustainable
Future for Craft Traditions: Education for Artisans of Kutch 105 Judy
Frater 9 Lessons of Design Empowerment 121 Lokesh Ghai 10 14 Years of
Design and Business Education: Artisan Graduate Reflections 136 Judy Frater
PART IV Craft and Technology 153 11 Super-Sustainability: An Ecology of
Cotton Cloth for a Future World 155 Uzramma and Annapurna Mamidipudi 12
Encounters of Craft and Digital: Recent Directions in India 167 Aanchal
Sodhani 13 Reviving Vernacular Crafts in India Through Additive
Manufacturing 181 K.V.S. Likhinya PART V Craft and Marketing 193 14 Do You
Have It in Other Colours?: Insights Into Handloom Saree Sales 195 Suresh
Bhagavatula and Zuber Ahmed 15 Craft Retail: Omnichannel 213 Shilpa Sharma
and Rebecca Reubens 16 The Landscape of Indian Craft Marketing 228 Bhavna
Yadav and Anita Raghav PART VI Craft and Certification 241 17 Legal
Protection of Handicrafts under Geographical Indications (GI) Act to
Prevent Imitation and Misuse: Case Study of Kashmir Pashmina 243 Yaseer
Ahmad Mir 18 Holistic Sustainability Certification for India's Craft Sector
263 Rebecca Reubens 19 Complexities of Applying Certifications in the
Indian Handicraft Industry 281 Madhura Dutta PART VII Craft and the
Development Sector 301 20 A New Paradigm for Creative Manufacturing in the
Next Regenerative Economy: Business Not As Usual 303 Jacob Mathew, Claire
Simpson, and Neelam Chibber 21 A Successful Sustainable Craft Business
Practice (in Medium-Skilled Clusters) 317 Payal Nath 22 The Trajectory of
Kala Cotton 330 Ghatit Laheru, Durgalakshmi Venkataswamy, and Meera Goradia
PART VIII Craft Documentation and Representation 343 23 Documentation of
Craft in India: A Historical Overview from Early 20th Century to Present
Day 345 Tanishka Kachru and Deepika Srivastava 24 Crafts in India:
Representations and Reflections through the Lens of Applied Research 360
Jay Thakkar and Mansi Sathyanarayan Rao 25 Crafts: Evolution of Narratives
and Perceptions in India 377 Falguni Patel PART IX Craft Futures 391 26
Fibres in Peril: Revival of the Indigenous Cotton and Wool Traditions in
Kutch 393 Sushma Iyengar 27 Toolkits As An Emerging Framework for Engaging
with Craft 404 Rishav Jain 28 Design by Proxy 421 Anaka Narayanan Index 435