Broschiertes Buch

The Routledge Handbook of Destination Marketing

Beschreibung

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Autor

Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace. Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.

Produktdetails

• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 560
• Erscheinungstermin: 13. Juni 2022
• Englisch
• Abmessung: 246mm x 174mm x 30mm
• Gewicht: 620g
• ISBN-13: 9781032339139
• ISBN-10: 1032339136
• Artikelnr.: 67528994

Rezensionen

"This volume contains fundamental information for readers who are interested in destination marketing, destination branding, destination sustainable development and destination innovation marketing. The chapters investigate current trends and prospects for the future and are presented in a comprehensive yet accessible way. This book provides a global insight into the dynamic sector of destination marketing and will be a valuable reference for students and scholars alike."
Anestis K. Fotiadis, Zayed University, United Arab Emirates

"This is a comprehensive book in tourism and hospitality with an international perspective. It provides a very practical and accessible guide for tourism and hospitality researchers as well as destination planners, developers and marketers. Anyone who engages in destination marketing, either as an academic or as a practitioner, and strives to make a 'positive and meaningful impact' on the industry will find the book very useful and inspiring."
Levent Altinay, Oxford Brookes University, UK