The Routledge Handbook of Festivals

Herausgeber: Mair, Judith

• Gebundenes Buch

Produktbeschreibung

This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 450
• Erscheinungstermin: 22. August 2018
• Englisch
• Abmessung: 251mm x 177mm x 30mm
• Gewicht: 929g
• ISBN-13: 9781138735811
• ISBN-10: 1138735817
• Artikelnr.: 53775435

Autorenporträt

Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia.

Inhaltsangabe

Part I Introduction 1. Introduction 2. Methodological approaches to
festival research 3. The value of festivals 4. The meaning of festivals:
reconfiguring the semiotic approach Part II Sustainability 5. Valuing the
impacts of festivals 6. Festivals and social sustainability 7. Evaluating
the sociocultural effects of festivals: developing a comprehensive impact
correlation model and its application 8. Influencers of environmental
sustainability success at festivals Part III Festival management 9.
Managing festival volunteers: the HELPERS model 10. The role of harm
minimisation to prevent alcohol and drug misuse at outdoor music festivals
11. Social media and the transformation of the festival industry: a
typology of festivals and the formation of new markets 12. The innovation
of arts festivals: concepts, approaches and effects 13. Managing networks
of meaning in arts festival productions Part IV Festival marketing 14.
Festivals and sponsorship: a strategic marketing approach 15. Festivals'
role in branding a destination: a case study of the Barbaros Strawman
Festival in ¿zmir, Turkey 16. Branding cultural events using external
reference points: Cervantes and the Festival Internacional Cervantino,
Mexico 17. Festivals and social media: a co-created transformation of
attendees and organisers Part V Strategic use of festivals 18. Leveraging a
festival to build bridges in a divided city 19. Extending the exit brand:
from Serbia's fortress to Montenegro's coast 20. The eventful city in a
complex economic, social and political environment: the case of Macau 21.
Protesting @ Auckland Pride: when a community stakeholder becomes alienated
22. Festivals as devices for enhancing social connectivity and the
resilience of rural communities 23. Geelong's rousing motoring Part VI
Festival experiences 24. Understanding feelings, barriers, and conflicts in
festivals and events: the impact upon family QOL 25. Festivity and attendee
experience: a confessional tale of discovery 26. Information and
communication technology and the festival experience 27. How do residents
experience their own festivals? A qualitative approach to meanings and
experiences 28. Feminist politics in the festival space Part VII Types of
festivals 29. Food and wine festivals as rural hallmark events 30.
Positioning in Montserrat's festivals: music, media, and film 31. Music
events and festivals: identity and experience 32. Religious and spiritual
festivals and events 33. Australia celebrates: an exploration of Australia
Day festivals and national identity Part VIII Cultural perspectives on
festivals 34. Herding livestock and managing people: the cultural
sustainability of a harvest festival 35. Festivals as products: a framework
for analysing traditional festivals in Ghana 36. Tourism pressure as a
cultural change factor: the case of the Guelaguetza festival, Oaxaca,
Mexico 37. Festivals for sustainable tourism development: a case study of
Hadoti region, Rajasthan 38. Placemaking betwixt and between festivals and
daily life 39. A festival of song: developing social capital and
safeguarding Australian Aboriginal culture through authentic performance
Part IX Festival futures 40. Virtual reality: the white knight of festival
management education? 41. Industry perceptions of potential digital futures
for live performance in the staging and consumption of music festivals 42.
Utopian futures: Wellington on a Plate and the envisioning of a food
festival in Tuscany